Privacy Policy

Last Updated: January 2026

Better Bitters ("we," "us," "our," or "Company") operates the betterbitters.ca website. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, including all related content, functionality, and services offered through the site.

Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our website. By accessing and using betterbitters.ca, you acknowledge that you have read, understood, and agree to be bound by all the provisions of this Privacy Policy.

Information We Collect

We collect information in several ways:

• Information You Provide Directly: Name, email address, phone number, and other contact information you voluntarily submit through contact forms, newsletters, or account registration.
• Automatic Information: When you visit our website, we automatically collect certain information about your device and browsing activity, including IP address, browser type, operating system, referring URLs, pages visited, and the time and duration of visits.
• Cookies and Tracking Technologies: We use cookies, web beacons, pixels, and similar technologies to track your interactions with our website and recognize you on return visits.
• Usage Data: Information about how you interact with our content, which casino links you click, and which pages you view most frequently.

How We Use Information

We use the information we collect for the following purposes:

• To improve and optimize website functionality and user experience;
• To conduct analytics and track the effectiveness of our content and affiliate partnerships;
• To track affiliate conversions and commission earnings from partner casinos;
• To send newsletters, promotional materials, and updates (only with your consent);
• To respond to your inquiries and customer service requests;
• To prevent fraud, abuse, and illegal activity;
• To comply with legal obligations and enforce our Terms of Service.

Cookie Policy

We use the following types of cookies:

• Essential Cookies: Required for website functionality and security.
• Analytics Cookies: Help us understand how visitors use our website (e.g., Google Analytics).
• Affiliate Tracking Cookies: Used to track referrals and commissions from casino partners.
• Preference Cookies: Remember your settings and preferences.
• Marketing Cookies: Used for targeted advertising and promotional purposes.

Most web browsers allow you to refuse cookies or alert you when cookies are being sent. You can disable non-essential cookies through your browser settings. Please note that disabling cookies may affect the functionality of our website. For more information, visit aboutcookies.org.

Third-Party Links

Our website contains links to third-party casino and gambling websites, as well as affiliate partners. We are not responsible for the privacy practices, content, or policies of these external websites. Each casino operator and affiliate partner maintains its own privacy policy, and we strongly encourage you to review their privacy practices before providing personal information or engaging with their services.

We do not control how third-party websites collect, use, or share your data. Your interactions with linked casinos are governed by their respective privacy policies, not this policy.

Your Rights

As a resident of Canada, you have certain rights regarding your personal information:

• Right to Access: You may request access to the personal information we hold about you.
• Right to Correction: You may request that we correct inaccurate or incomplete information.
• Right to Deletion: You may request the deletion of your personal information, subject to legal obligations to retain certain data.
• Right to Opt-Out: You may opt out of marketing communications at any time by clicking the unsubscribe link in emails or contacting us directly.
• Right to Withdraw Consent: You may withdraw consent for specific data processing activities.

To exercise any of these rights, please contact us using the information provided in the Contact Us section below.

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Generally:

• Contact information is retained for as long as you remain subscribed to our communications;
• Analytics and usage data are typically retained for 24 months;
• Affiliate tracking data is retained per our agreements with casino partners (typically 30-90 days);
• Information may be retained longer if required for legal compliance or dispute resolution.

You may request deletion of your information at any time, subject to legal and contractual obligations.

Contact Us

If you have questions about this Privacy Policy, wish to exercise your privacy rights, or have privacy-related concerns, please contact us:

Better Bitters
Email: privacy@betterbitters.ca
Website: betterbitters.ca

We will respond to your inquiry within 30 days of receipt. If you are unsatisfied with our response, you may lodge a complaint with the Office of the Privacy Commissioner of Canada.

This Privacy Policy is subject to change at any time. We will notify you of significant changes by updating the "Last Updated" date above. Your continued use of betterbitters.ca following such modifications constitutes your acceptance of the updated Privacy Policy.